Dana Rice, MD: Developer of UTI Tracker, a Medical App

Dana Rice, MD is a urologist in Fairfax, VA. She trained at George Washington University in DC for both medical school and residency. She has two little girls 4 years old and 18 months. Dana and her husband started on production of the UTI Tracker together late last year.

The UTI Tracker mobile app helps patients take control of their healthcare by cataloging daily urinary tract symptoms, medication, and behavioral patterns, and offers personalized tips for UTI prevention. UTI Tracker was designed to help patients who are frustrated by treatments that work only temporarily. Many patients have not been informed that recurrent UTIs can be reduced with behavioral modification. When used regularly, this app will recognize lifestyle patterns that could be contributing to UTI symptoms.

The app can be downloaded on Google Play and in the Apple Store. More information can be found at Utitracker.com. Contact Dr. Rice at info@utitracker.com to request patient information cards or for more information.

On today’s episode you will learn:

All the amazing features of the UTI Tracker App
- The App is very interactive
- Tracks symptoms to find patterns
- Symptom Diary
- Fluid intake tracker
- Stool Journals
- Times alerts to remind about scheduled voiding
- Apple watch compatible
- Print or email symptom tracker so doctors can review in clinic
- Weekly Tips
How the UTI Tracker is fighting antibiotic resistance
- Allows patient to store culture/resistance results
Which specialties would find the app useful
- Urologists
- Pediatricians
- IM/FP
- Gynecologists
- Emergency Medicine
- Gastroenterologists
- University Health Clinics
How do you go about making a medical app?
- Find an app developere
- Write up a non-disclosure/non-compete agreement
- Need really good creative team
  - Shop around for quotes
  - Negotiate with the development team
  - Creative2 Designs
  - Dana kept a Moleskine journal with her ideas for the app
  - Formed LLC
  - 6-8 months to go from idea to product
  - Made a trademark and software protection
  - Can’t patent an app like this because other apps exist that have tracking features
- Marketing
  - Target audience 16-24 yo girls
  - Urologists
  - Twitter
  - Instagram
  - Facebook
  - Facebook medical group to spread the word
  - Network with other physicians
  - Info cards for doctors to hand to patients
- What did Dana learn about making a medical app?
  - Hard to write for the public and not for a journal
  - Marketing is more effort than expected
  - We aren’t trained at all about the business side